Charlotte Tilbury Beauty will make its Boots debut on Friday 3 July, launching in 31 stores across the UK.
The rollout brings the brand’s makeup, skincare and fragrance into selected Boots stores, following customer demand online. According to Boots, Charlotte Tilbury Beauty has been among the most searched-for beauty brands on boots.com, attracting thousands of searches every month.
The launch will introduce dedicated Charlotte Tilbury Beauty counters across all 31 participating stores, combining the brand’s retail theatre with artistry-led services, personalised consultations and product storytelling.
Customers will be able to shop more than 500 products and shades in store, including Magic Cream, Airbrush Flawless Finish and Pillow Talk lipsticks. The range spans makeup, skincare and fragrance, with products available across skin tones, ages and beauty routines.
The partnership also brings together Charlotte Tilbury’s artistry approach with Boots Beauty Specialists. Customers will be able to access personalised beauty advice, tailored product recommendations and bookable one-to-one services led by Charlotte Tilbury artists, including wedding and occasion makeup and express facials.
The launch comes as new research from Boots and Charlotte Tilbury Beauty highlights the continued role of stores in beauty shopping. The survey of 2,000 UK women aged 18 and over, conducted by Censuswide in June 2026, found that 75% of consumers opt to purchase in store after first seeing a product or brand online.
The research also found that 87% of consumers value tailored advice when shopping for beauty products, while 87% prefer to see or trial products in person before purchasing. A further 80% actively seek in-store beauty experiences such as personalised recommendations and product testing before buying.
Charlotte Tilbury Beauty will be available in 31 Boots stores from Friday 3 July. Customers will be able to find their nearest stockist through a dedicated store locator on boots.com.
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The post Charlotte Tilbury Beauty To Launch In 31 Boots Stores appeared first on 365 Retail – Retail News and Events.
