SKIMS marked its first international flagship with a London Fashion Week celebration attended by co-founder and Chief Creative Officer Kim Kardashian, alongside co-founder and CEO Jens Grede and guests from fashion, music, sport and culture.
Held on Friday 18 September at the brand’s 245–247 Regent Street store, the SKIMS event placed its first international flagship at the centre of the evening. Guests were served bespoke cocktails and light bites, with model and DJ Kim Turnbull providing a set inside the retail space before an intimate dinner followed.
Rafael de Cárdenas-Designed Interior
The store interior was designed by SKIMS’ long-term collaborator Rafael de Cárdenas. Its design language combines clean architectural forms and soft curves, with a monumental, one-of-a-kind sculpture by Vanessa Beecroft forming a prominent element within the space.
London Fashion Week Guest List
Guests included Emma Grede, Alton Mason, Anna Shaffer, Central Cee, Christine Centenera, Ellie Bamber, Kim Petras, Kim Jones, Joel Edgerton, Laura Weir, Leomie Anderson, Ludovic de Saint Sernin, Osman Ahmed, Raven Smith, Rochelle Humes, Rose Gray, Sabrina Elba, Sha’Carri Richardson, Tems, Tim Blanks, Tish Weinstock, Tolami Benson and Troye Sivan.
The event forms part of SKIMS’ move into permanent international physical retail, with the Regent Street location serving as the brand’s first international flagship.
Growing Physical Retail Presence
SKIMS was co-founded in 2019 by Kardashian and Grede and operates across women’s underwear, loungewear and shapewear. SKIMS Mens followed in 2023 with a range of underwear and foundation garments.
Alongside its ecommerce operation, SKIMS has permanent stores in Georgetown, Aventura, Austin, Houston, Atlanta and New York City, as well as its new London flagship, with the brand also available through selected retailers globally.
Images: Rowben Lantion and Dave Benett
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