Fabletics has launched its eighth collection with Khloé Kardashian, extending a partnership that began in 2023. The 19-style release focuses on cold-weather activewear and accessories, combining new fleece and knit fabrics with updated performance silhouettes.
Fabletics and Kardashian have worked together on a series of collections since 2023. Previous releases have included the No-Seam PureLuxe TLC Legging, Seamless Scrunch High-Waisted Legging and PureLuxe Push-Up Bra.
Cold-Weather Collection Adds New Fabrics
The latest collection introduces Polar Fleece and Flutter Knit, alongside finishes and details including shine, faux fur and pink colour accents.
New pieces include the Belted Shine Insulated Coat, Polar Fleece Cropped Hoodie and Polar Fleece Wide Leg Sweatpant. Fabletics has also updated its Cold Weather line with a seamless construction used across a legging, jumpsuit, half zip and shrug.
Accessories extend the range with the Flutter Knit Beanie and Balaclava, Faux Fur Trapper Hat and Bucket Hat, Flutter Knit Scarf, Polar Fleece Gloves and Faux Fur Oversized Tote.
Campaign and Availability
The launch is supported by a digital short starring Kardashian as a weather presenter reporting through increasingly severe conditions. As the forecast develops, changes in her styling provide the central device for the campaign.
The collection is available in sizes XXS to 4X and launches on 23 September through Fabletics stores and the brand’s UK website.
Founded in 2013 and headquartered in El Segundo, California, Fabletics operates online in the US, Canada and Europe and through more than 120 retail stores globally. Its retail model includes a VIP membership programme and proprietary Fashion OS technology, with the company stating that it serves more than three million active customers. Fabletics cites Euromonitor research based on 2020 global retail sales, conducted in October 2021, for its description of itself as the world’s largest digitally native activewear brand.
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