Little Soap Company has launched a new fragrance-led addition to its Naturals range, developed around the idea that scent can begin in the shower rather than with a final application of perfume.
The Naturals Signature Scent Edit introduces two cleansing bars designed to bring fine-fragrance-inspired blends into an everyday washing routine. The launch responds to growing interest in bodycare products that combine daily function with more considered fragrance profiles.
Founded in the Cotswolds by Emma Heathcote-James, Little Soap Company has been operating for more than 15 years. The brand is B Corp certified and carbon negative, and produces vegan and cruelty-free products using naturally derived ingredients, RSPO certified sustainable palm oil and essential oil blends.
Its products are made in the UK and are free from sulphates, parabens, sorbates, silicones and alcohol. Little Soap Company is stocked nationally through retailers including Waitrose & Partners, Boots and Tesco, and the company states that one bar is sold every 23 seconds across the UK.
The Naturals Signature Scent Edit comprises two cleansing bars.
Pink Pepper & Lychee
Pink Pepper & Lychee is infused with Pink Pepper & Lychee essential oils and enriched with naturally purifying pink clay. The bar combines soft spice with lychee sweetness, with a scent designed to remain delicately on the skin after washing.
Lime, Basil & Mandarin
Lime, Basil & Mandarin is infused with Lime, Basil & Mandarin essential oils and enriched with finely ground thyme leaves. The bar blends bright citrus with aromatic herbal notes, creating a fresh fragrance profile for daily use.
The collection is now available exclusively in 244 Waitrose & Partners stores nationwide and through the Little Soap Company website.
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The post Little Soap Company Launches Signature Scent Edit appeared first on 365 Retail – Retail News and Events.
