Pour Moi has launched its latest lingerie and swimwear offer on ASOS, extending the brand’s UK retail presence through the online fashion platform.
The launch introduces Pour Moi’s fit-focused lingerie and swimwear ranges to a wider customer base. The brand is known for inclusive cup sizing and products designed around style, support and comfort, while ASOS continues to offer a broad selection across different body shapes and sizes.
“We’re really excited to be launching Pour Moi on ASOS. It’s a platform that truly understands its customer, and there’s a strong alignment in how we both approach inclusivity, particularly across lingerie and swim. This launch allows us to bring our fit expertise and product to a wider audience.”
Shabana Shah, Wholesale and Retail Manager, Pour Moi
The SS26 launch focuses on selected lingerie and swimwear ranges, including designs that reflect the brand’s emphasis on fit and support. Pour Moi said the partnership with ASOS will support awareness and conversion by connecting with shoppers already engaging with lingerie and swimwear categories on the platform.
Discover elevated lingerie styling with the Fleur set, featuring the Non-Padded Underwired Balconette Bra and matching Cheeky V-Shaped Brief. Designed to flatter and support your natural shape, the set combines delicate floral lace, scalloped edging and elegant detailing with a comfortable, feminine fit for a timeless finish
Achieve everyday comfort with a glamorous edge in the Rebel set, featuring the Rebel Padded Bra and matching High-Leg Brief. Crafted from super soft textured lace, this flattering duo combines supportive comfort with sultry styling for a confident, coordinated look.
Designed for everyday comfort, the Love To Lounge Cotton Non-Wired Body is crafted from soft marl fabric with lightweight foam cups for gentle shaping and easy support without wires. Thoughtful details including adjustable straps, a J-hook back and delicate trim create a flattering, comfortable fit that feels as good as it looks.
Bring playful elegance to your swimwear collection with the Ocean Breeze set, featuring the Non-Padded Bikini Top and matching Foldover Tie Bikini Brief. Designed for supportive comfort and a flattering fit.
The Madrid bikini set, features the Underwired Halter Triangle Bikini Top and matching Adjustable Bikini Brief. Designed with supportive underwiring, adjustable details and elegant finishing touches, this sophisticated set brings effortless glamour to every beach day.
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