British men’s hair styling brand Slick Gorilla proudly announced its successful expansion into the UK’s physical retail market last month, with its full styling range made available in over 450 Boots stores across the UK and Ireland. The brand’s products also became available online at boots.com.
Founded in 2016 by brothers Ari and Ash Farbod on the streets of Leeds, Slick Gorilla achieved rapid growth by 2023, boasting a cult following on social media and a global customer base spanning more than 62 countries. Renowned as a forward-thinking lifestyle brand, Slick Gorilla championed street fashion culture, while promoting individuality and creativity among its customers.
The extensive range of Slick Gorilla products stocked at Boots included:
- Slick Gorilla Hair Styling Powder, aimed at men who sought a fresh, matte finish that looked and felt natural. This unique texturising powder, with its medium to strong hold, offered texture and lasting power, allowing users to maintain their distinctive style.
- Slick Gorilla Lightwork, a paraben-free, water-based hair styling clay infused with ethically-sourced natural ingredients. This lightweight clay provided a light to medium hold that could be re-worked throughout the day, making it a versatile choice for any hair type and a more natural, matte look.
- Slick Gorilla Clay Pomade, another paraben-free offering, was a strong and reworkable hair styling clay pomade made with natural, ethically-sourced ingredients. It separated, defined, and moulded hair, adding instant texture for an effortlessly sharp appearance.
- Slick Gorilla Sea Salt Spray, a paraben-free sea salt spray, gave hair a tousled beach look while conditioning both hair and scalp. The seaweed extract provided hydration, and the unique formula offered styling control, reduced frizz, and protection from heat and UV rays.
- Slick Gorilla Hairspray, a powerful and protective spray, kept hair strong and style intact all day. It complemented the entire range of Slick Gorilla products, serving as the perfect finishing touch for all hair types.
Speaking about the expansion, founders Ari and Ash Farbod stated: “We were overjoyed to bring Slick Gorilla to Boots stores this Spring. This was a monumental step for Slick Gorilla as we transitioned from being exclusively online to entering the physical retail space. We eagerly anticipated introducing our brand to a broader audience and seeing our full product range grace Boots’ shelves and website.”
For more details on the Slick Gorilla brand and product line, including ingredients, availability, and pricing, please visit www.slickgorilla.co.uk.
