Who Gives A Crap has launched a limited-edition Halloween toilet paper range, bringing character-led seasonal packaging to its six-roll retail format.
Each roll is wrapped as a Halloween character, with designs including vampires, mummies, black cats, skeletons and jack-o’-lanterns. Three different faces feature around each wrapper, allowing the design to be turned to display different expressions.
The six-pack has an RRP of £6.75, with promotional pricing available through individual retailers.
Halloween Range Rolls Out Across UK Retailers
The Halloween range became available through Tesco, Ocado and Waitrose from 2 September, before launching through the Who Gives A Crap website on 17 September.
The product enters the market during the run-up to Halloween, an increasingly established seasonal retail period. In 2025, UK shopper footfall on Halloween increased by 4.6% year on year, according to data previously reported by 365 Retail.
Seasonal Packaging For An Everyday Product
Who Gives A Crap has used individually designed wrappers as a recurring element of its limited-edition ranges, turning an everyday household product into a seasonal display item.
Founded in 2012, the B Corp-certified business donates 50% of its profits towards improving access to clean water and toilets. The company has raised more than £11 million for water, sanitation and hygiene projects globally.
The Halloween six-pack is available through Tesco, Ocado and Waitrose, with the wider Spooky Edition also available directly from Who Gives A Crap.
The post Who Gives A Crap Launches Halloween Toilet Roll Range appeared first on 365 Retail – Retail News and Events.
