Retail design consultancy The One Off has been named winner of the Creative Retail Awards Best Stand at EuroShop. The award was judged by a panel drawn from the Creative Retail Awards and EuroShop, assessing stands across the halls against published criteria covering design impact, brand clarity, visitor engagement and innovation.
EuroShop, held in Düsseldorf, is widely regarded as the world’s leading retail trade fair. This year’s edition brought together more than 1,800 exhibitors from over 60 countries and attracted upwards of 80,000 trade visitors from more than 140 nations, underlining the international context in which the award was presented.
Judges confirmed that stands were evaluated on their effectiveness within their allocated footprint rather than comparative size and budget, contributing to what was described as a closely contested decision across a strong international field.
The One Off’s stand was located within the Designers Village, a curated hub designed to foster dialogue among retail design professionals. Rather than a conventional portfolio display, the consultancy built their stand around the format of a record shop, presenting more than 20 years of projects as vinyl record sleeves arranged as a structured ‘back catalogue’. The repetition of the sleeve format created visual rhythm and order, while materials and lighting were handled with restraint, keeping the space uncluttered and easy to navigate.
Visitors could select a sleeve and place it on one of several mounted record players, triggering a video presentation on the chosen project. The approach combined nostalgia with interactive technology, drawing on the tactile and social experience of browsing a physical music store. For many visitors, the format evoked a sense of familiarity that moved the stand beyond a conventional showcase, reinforcing themes of curated discovery, cultural connection and the enduring value of human interaction in physical retail environments.
“There were many highly innovative and visually impressive stands across the halls this year, and the judging process was not easy,” said Antony Behiels, Co-Organiser of the Creative Retail Awards. “What set The One Off apart was the clarity of the idea and the discipline of its execution. The concept delivered strong visual impact within its footprint, communicated the brand immediately and created genuine interaction with visitors. It met all of the criteria in a balanced and thoughtful way.”
James Hanson, Managing Director at The One Off added: “Winning Best Stand Design at EuroShop is a proper credit to our whole team. We set out to build a stand that expressed how we see the future of physical retail: less transactional, more emotional, and rooted in connection and community. The record store gave us a familiar cultural anchor, and our interiors, graphics, digital, and motion disciplines combined to turn that idea into a fully immersive experience. It was genuinely brilliant to see how well it was received by the retailers and brands we met, and this award is a wonderful endorsement that we’re very proud of.”
Entries are now open for the Creative Retail Awards, with over 20 categories available across the retail and hospitality sectors.
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