Revo, the global eyewear brand known for high-performance polarised lenses, has announced an exclusive collaboration with The Rolling Stones, unveiling a new collection that fuses rock heritage with technical design. The partnership brings together elements of the band’s visual legacy and Revo’s optical technology in a limited-edition release.
Launched as part of Legends in Sound, the collaboration sees Revo join forces with Universal Music Group (UMG) and its merchandising division Bravado. The ongoing series is designed to celebrate artists who have shaped global music culture, with further collaborations planned to connect with both longstanding fans and newer audiences.
The Rolling Stones x Revo range includes nine eyewear styles, some of which are limited-edition collector’s pieces, with each model named after a hit song from the band’s catalogue. Drawing inspiration from archival photographs, Revo reinterprets the Stones’ classic styles for contemporary wearers.
“The Rolling Stones x Revo collaboration isn’t just eyewear. It’s a wearable tribute to one of the greatest bands of all time,” said Cliff Robinson, CEO of Revo. “The Rolling Stones have inspired generations, and their music and style continue to resonate across ages. This collection lets us celebrate that enduring influence in a way fans of all eras can experience and wear.”
The campaign features Lucas Jagger, son of Mick Jagger, who serves as the face of the launch. His involvement reflects the intention to span generations and uphold the band’s cultural relevance through fashion and music. Matt Young, President of Bravado, added: “This new eyewear collection from Revo is a stunning tribute to these icons, seamlessly merging innovative design with the style, attitude, and energy that The Stones have been delivering for decades.”
All pieces in the collection are fitted with Revo’s NASA-developed Light Management System™ lenses, intended to enhance visual clarity and protection. Packaging has been inspired by authentic memorabilia from the band’s history, incorporating design references to their decades-long influence in music and style.
The Rolling Stones x Revo collection is available online through Revo and RollingStones.com, and will soon be stocked in the RS No.9 store on Carnaby Street.
