Step into the festive season with the first edition of Window Walk, a visual round-up of London’s most eye-catching Christmas windows of 2025. From theatrical statements to traditional touches, the capital’s retailers have once again turned their storefronts into showcases of imagination, craft and seasonal storytelling.
Created in partnership with 365 Retail, the Creative Retail Awards and the SDEA, this feature captures the scale and variety of displays lighting up the city’s streets.
Featured windows include striking contributions from Selfridges, Fortnum & Mason, Harrods and Burberry, each offering a distinct take on the festive season.
Also in the mix are displays from Liberty, Coach, Michael Kors and many more, adding depth and diversity to this year’s streetscape.
From Oxford Street to Knightsbridge and beyond, this opening edition of Window Walk offers a snapshot of London’s festive windows at their most creative.
In no particular order…
Fortnum & Mason, London
Hilditch & Key
John Smedley
Turnbull & Asser
Tod’s
Prada
Tiffany & Co
Ralph Lauren
Cartier
Dior
Chanel
Louis Vuitton
Hermes
Fendi
Brunello Cucinelli
Selfridges x Disney
in collaboration with Propability
Chanel – Covent Garden Pop-Up
Barbour
Burberry
Anthropology
Guess
M&S White City
in collaboration with Whippet
Hamleys
Hackett
in collaboration with B_RD
Coach
in collaboration with StudioXAG
Liberty
Tory Burch
in collaboration with Hello Flamingo
Canada Goose
Kurt Geiger
In collaboration with B_RD
John Lewis
in collaboration with Blacks Visual
Harrods
In collaboration with PardGroup
Window displays remain one of the most powerful tools in physical retail. They are often the first point of contact between a brand and the customer, shaping perception, creating emotional connection and influencing footfall before a shopper ever enters the store. Through storytelling, craftsmanship and commercial intent, the shopfront becomes a live marketing channel on the high street.
This level of creativity is recognised by the Creative Retail Awards, the ultimate accolade in the retail industry. The awards celebrate the window displays, store environments and retail experiences that raise standards and highlight the continued importance of physical retail.
Entries are now open across more than 20 categories, giving retailers of all sizes the opportunity to showcase their work. Retailers can enter their submissions free of charge, placing the focus firmly on creativity, execution and impact.
The post London’s 2025 Christmas Windows appeared first on 365 Retail – Retail News and Events.
