Mark Cavendish made a special appearance at the Oakley Covent Garden store today, joining visitors to mark the launch of the new Oakley META Vanguard AI Glasses.
Combining AI technology with Oakley’s sport-focused design, the META Vanguard has been developed to provide athletes with real-time performance insights. The eyewear aims to help users reflect on key moments from their training and competition across cycling, trail, and snow-based activities.
Supporters of the athlete gathered for an exclusive meet and greet, including opportunities for autographs and photographs with the world-renowned sprinter. The event highlighted Oakley’s latest entry into performance-enhancing eyewear.
Attendees also received Oakley merchandise and were able to explore the features of the META Vanguard firsthand. The product is positioned as part of Oakley’s commitment to wearable technology that serves both recreational and professional users.
The appearance follows Cavendish’s ongoing association with the brand, aligning the launch with a familiar figure from the world of elite sport.
