Floral Street has partnered with Netflix drama Bridgerton on a new fragrance collaboration inspired by the series’ forthcoming fourth season.
The British fragrance brand has launched Enchanted Masquerade Eau de Parfum, a vegan and cruelty-free scent developed to reflect the narrative themes of the show, which is adapted from Julia Quinn’s book series and produced by Shondaland for Netflix.
Fragrance concept and inspiration
The fragrance takes inspiration from the masquerade ball storyline central to season four, which focuses on Benedict Bridgerton and Sophie Baek. The narrative explores contrasts between public fantasy and private reality, masked identities, and romantic intrigue.
Described as a floral gourmand, Enchanted Masquerade opens with pear, hazelnut and gardenia, followed by centifolia rose, jasmine and rose absolute. The base features cedarwood, patchouli and skin musks.
Creative collaboration
The fragrance was created by Floral Street founder Michelle Feeney in collaboration with perfumer Jérôme Epinette of Robertet.
Retail availability
Enchanted Masquerade Eau de Parfum is available in 10ml and 50ml formats and will be sold via Floral Street’s website, Boots, Marks & Spencer, and Bloomingdale’s in the United States.
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