Fresh off being named one of the Top 10 fastest growing private companies in the UK in The Sunday Times 100 list, Nala’s Baby; the 100% natural, vegan and toxin free baby skin care brand founded by Casyo ‘Krept’ Johnson; is expanding its award-winning range with a major innovation: the Nala’s Baby All-Purpose Sterilising Spray (Hypochlorous Acid).
Marking Nala’s Baby’s biggest product launch to date and signalling its expansion into a wider baby care market, the new spray will be available in over 700 Tesco stores nationwide from today and is set to re-define clean, harnessing the germ-fighting power trusted in hospitals with baby safe natural ingredients. Formulated with just two ingredients, Hypochlorous Acid and Water, the spray kills 99.9999% of bacteria, viruses, spores, and fungi instantly, with no alcohol, toxins, or harsh chemicals. Its gentle enough for hands, toys, bottles, dummies, and surfaces, requiring no rinse.
Though Hypochlorous Acid is not new to science, it’s the same molecule your white blood cells naturally produce to fight infection; Nala’s Baby has perfected a stabilised formulation that maintains full strength and efficacy without all the additives and salts used by other brands.
This breakthrough marks Nala’s Baby’s first steps into household care, broadening its position as one of the UK’s most trusted natural family brands.
‘We wanted to take the same standard of care we’ve built into our skincare and apply it to household hygiene’ says Krept. ‘Parents shouldn’t have to choose between clean and safe. With this. They can have both. Please just google the difference between hypochlorous acid and bleach/sanitiser’’s. Thank me later’
‘This launch isn’t just about a new product, its about a new standard of what ‘clean’ means.’ says Nala’s Baby Managing Director Ben Newnum. ‘We’ve seen huge demand from parents who want effective, science-led hygiene solutions that align with our values: 100% natural, sustainable, and non toxic.’
The new spray brings the brands ethos into every part of the home.
Founded in 2022 by UK rap pioneer Casyo ‘Krept’ Johnson (of chart-topping UK Rap duo Krept & Konan) Nala’s Baby has swiftly become an industry disruptor and one of the UK’s fastest-growing baby product brands with over 3 million products sold. Nala’s Baby was valued at £17.5m by the end of its first year and now revenue has surged from £1.8 million to £5.5 million in one year, a 200% growth, which sees 1 Nala’s Baby product sold every 14 seconds.
The brand’s impact is tangible, it currently commands over 8% of the total UK baby toiletries market, which is valued between £120 – 130M annually, is now stocked in all major supermarkets, recently launched in Next and Debenhams and is ranked among Boots’ top 4 selling baby skin brands nationwide.
The Nala’s Baby All-Purpose Sterilising Spray will be available from Tesco stores and online from Monday, 27th October, priced at £2.99 (75ml) and £5.99 (500ml).
