Scurri, the next generation delivery management and post-purchase experience platform, has announced a new partnership with global returns technology provider ZigZag, giving retailers a more joined-up way to manage growth, control costs and deliver great service even as returns volumes rise.
The partnership comes as new data from Scurri reveals a fundamental shift in how ecommerce demand is behaving around key trading moments. Rather than being defined purely by last-minute peaks, demand is becoming more delivery-aware, more distributed and more sensitive to fulfilment risk.
In the lead up to Valentine’s Day 2026, order volumes surged earlier in the week, with daily growth exceeding +100% YoY as shoppers brought purchases forward to guarantee on-time delivery. By contrast, Mother’s Day showed a more evenly spread pattern, with order volumes rising +8.47% YoY across the entire week and no single peak day dominating demand.
Despite these different patterns, both events point to the same underlying trend; customers are planning more actively around delivery options, cut-off times and fulfilment reliability. This is also reflected in delivery choices, with Next Day delivery increasing by over +24% YoY during Mother’s Day and weekend delivery rising +43.9% YoY in the run up to Valentine’s Day.
As sales volumes grow and extend across longer timeframes, so too do returns. For many retailers, returns remain disconnected from delivery operations, creating friction for customers, higher costs for businesses and unnecessary strain during already complex trading periods. By tightly integrating professional returns management from ZigZag Global with Scurri’s delivery management platform, retailers can manage that complexity more effectively, without compromising the customer experience.
“Peak trading no longer follows a single pattern,” said Rory O’Connor, Founder & CEO of Scurri. “What our data shows is that customers are increasingly delivery-aware. They are planning ahead, but they still expect speed, flexibility and certainty. That creates a longer, more complex post-purchase journey, where delivery and returns need to work seamlessly together. This is where loyalty is increasingly won or lost.”
ZigZag provides a smart, personalised returns solution used by leading retail brands from around the world. Its technology enables retailers to offer flexible options such as Live Exchanges, Refund to Store Credit, Return to Store, and fast refunds, supported by a global network of 3,000+ carrier lanes and over 220 warehouses across 170+ countries.
Through the partnership, retailers using Scurri will be able to connect outbound delivery with ZigZag’s returns platform.
“Returns are a critical part of the brand experience,” said Al Gerrie, Founder & CEO at ZigZag. “As retailers scale across increasingly dynamic trading periods, the brands that stand out are those that make returns simple, flexible, and transparent. This partnership with Scurri helps retailers turn a traditional pain point into a strategic advantage.”
“Delivery and returns can no longer be treated as separate operational functions,” O’Connor added. “Customers experience them as one journey. Retailers that connect the dots, from carrier selection and tracking through to exchanges and refunds, will be far better placed to scale profitably, reduce friction and build long-term loyalty.”
As ecommerce demand becomes more distributed, more delivery-driven and more operationally complex, the Scurri and ZigZag partnership reflects a broader shift in retail, away from fragmented systems and towards integrated post-purchase experiences designed for growth.
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