Pour Moi has partnered with TV presenter, author and style expert Gok Wan to launch ‘Designed to Fit’, a campaign focused on helping women better understand lingerie and swimwear fit.
The Designed to Fit campaign addresses common frustrations around fit and cites an estimate that 80% of women are wearing the wrong bra size. Pour Moi says the initiative is intended to provide information about fit while focusing on comfort, confidence and helping women understand what works for their bodies.
With Wan leading the campaign, ‘Designed to Fit’ is intended to address misconceptions and frustrations around lingerie and swimwear fit, encouraging women to understand their bodies and make choices based on their individual age, size and shape.
The campaign covers both lingerie and swimwear as part of Pour Moi’s wider focus on fit.
The post Gok Wan And Pour Moi Launch ‘Designed To Fit’ Campaign appeared first on 365 Retail – Retail News and Events.
