Today, Disney introduces its new dedicated home and interiors brand: Disney Home, bringing the magic of Disney to everyday living. Disney storytelling and characters have been inspiring designers and everyday creators for nearly 100 years, and this brand features expansive lines of homeware products for every home from a range of Disney’s licensees and retailers.
It brings together items ranging from kids bedding through to aspirational furniture, bespoke design pieces and one-off collaborations. The product collections consistently evolve to complement every interior style and budget, but are united in their objective of bringing fun, joy and escapism into people’s homes.
A collection of functional key capsule pieces as well as decorative items to accessorise any space. All designs have been influenced by Disney stories, from Mickey and Minnie™ and Disney Classics, to Pixar, Star Wars™ and Marvel™, and will feature an iconic slate of characters, at the forefront of popular culture. Disney Home offers on trend pieces, providing inspiration, yet remaining accessible – the brand is reassuringly reliable for fans, but will also deliver something refreshingly unexpected!
Liz Shortreed, Category Vice President, “Disney Home offers families, fans and interiors enthusiasts the chance to style a little magic into their homes. We know that Disney storytelling has ignited imaginations for nearly a century, and this new brand brings together home décor inspired by some of our beloved characters from across our brands – from Minnie Mouse’s polka dots to the bold lines of The Millennium Falcon. Disney Home products have been thoughtfully designed to put the fun into functionality!”
Disney Home is now available from Disney’s licensees across UK and Europe in a number of retailers. To discover more about the new Disney Home brand, and for homeware inspiration, visit @DisneyHome on Instagram and Pinterest. If you’ve incorporated the magic and storytelling of Disney into your own home, tag @DisneyHome to share the creative and innovative ways that Disney has inspired your everyday living spaces.
