Online fashion and home retailer, JD Williams is launching its fourth campaign featuring ambassadors Davina McCall and Amanda Holden.
The spring campaign features three different edits by Davina and Amanda, showcasing carefully curated capsule collections in ‘moments’ JD Williams customers are looking forward to most; staycations, gardening, family time, and all the other enjoyable things that the season brings with it. It demonstrates the close relationship between McCall and Holden with shots highlighting great warmth from the pair and their obvious camaraderie.
JD Williams has completed research which shows its customers enjoy creating memorable moments for the people she cares about and for that, she needs great fashion that fits, a stylish home and flexible ways to pay. With this in mind, the campaign helps the customer shop directly via curated edits that lean into seasonal moments she’s most looking forward to. At JD Williams, you can find everything in one place meaning there’s no need to scour the website for hours on end. Each collection features products across fashion, beauty, and home. to show its huge online department store offer.
The Staycation Collection: Designed for those preferring to holiday in the UK, the edit includes everything needed for outdoor fun and socialising. McCall wears a chic khaki jumpsuit (£28), whilst Holden shines bright in a Raishma yellow floral dress (£75). These fashion items are paired with glamping essentials such as outdoor cushions, throws, water bottles and a radio. View the full range here.
The Garden Proud Collection: Wearing a comfortable, cooling wide-leg Tencel belted jumpsuit, McCall is seen looking garden proud and getting her garden ready for guests. Alongside al fresco dining sets, planters, and chickens (no they don’t sell the chickens) they have everything you need to get the garden guest-ready. View the full range here.
The Time Together Collection: A celebration of the importance of family time, Holden perfectly pairs a tailored pink blazer with skinny jeans, alongside her daughter, Hollie, featuring an on-trend mini-me outfit. View the range full here.
The brand partnered with Davina and Amanda as celebrity ambassadors because they both represent the multiplicity of womankind that make up their target audience. This campaign captures them as their natural and relatable selves, enjoying the simple moments in life.
JD Williams continues to target the ‘grown’ woman; these women are defined as being in their prime, whose family may have grown up and now have time to shift the focus back on themselves again. The online retailer has the breadth of products to support the grown woman’s every moment and by curating collections across fashion and home and more, they can show an understanding of authentic and relatable experiences.
Recognising that making ends meet might be tough right now, the brand has also announced a compelling credit offer of a 6-month 0% interest-free credit offer, with nothing to pay upfront meaning not only is everything in one place, but customers will have flexible ways to pay, so they can enjoy shopping and treating those closest to them and create magic this Spring for loved ones.
Kenyatte Nelson, Chief Brand Officer at JD Williams, comments, “We are delighted to be revealing another fun, energetic campaign with our brand ambassadors, Davina, and Amanda. This season feels a lot different for everyone this year, with travel restrictions lifted and newfound freedom enriching our lives, we hope to inspire grown women with our seasonal collections across fashion and home. And, with flexible ways to pay and curated edits to get her summer-ready, we empower women to enhance the moments that matter.”
Davina McCall, says of the partnership, “It feels so good to be talking about and shooting all the moments we have longed for and dreamt about over the last year or so. Whether it is glamping, a staycation or getting ready for a big night out, it’s so exciting to be getting back to normality! As you can see from the campaign collections, JD Williams is a one-stop destination, from everyday looks to stunning items for the home.”
Amanda Holden comments, “With normality resumed, this time of year is perfect to be flirty and fun! JD Williams has everything for your wardrobe, home and anything else whether hosting at home, a staycation, travelling abroad or attending a diary full of special events. With everything in one place at JD Williams, it’s exciting again to create those new moments that matter more now than ever before.”
The spring collection will launch online in May, with the summer collection will follow in June. JD Williams presents a wide range of clothing in sizes from 8 – 32, accessories, homeware, electrics, beauty and more, available online at www.jdwilliams.co.uk.
