With a fanbase of nearly 700 million worldwide, UFC, the world’s premier mixed martial arts organisation, is a global brand which showcases more than 40 events annually to nearly 900 million TV homes in more than 170 countries. It’s no wonder the Official Flavoured Whiskey of UFC – Howler Head Banana Bourbon – is one of the fastest-growing whiskies (flavoured or unflavoured) in the United States… and it has just landed on UK shores exclusively through Master of Malt Trade.
UFC President Dana White (who is also a Howler Head founder) introduced the U.K. to the brand during March’s UFC Fight Night at The O2 Arena in London, touting Howler Head on the broadcast, as well as in-person appearances, paid advertising and across its social media platforms.
The launch proved a huge success, one of the best-performing to date on the platform, completely selling out in under two weeks. The campaign reached over 440,000 people through Master of Malt emails and socials, averaging around 1,500 views, and hundreds of bottle sales on the product daily, supported by White’s personal reach of 7.3 million Instagram followers.
More of the product has now reached British shores through Master of Malt Trade, servicing the on-trade, with a product focus on sports and entertainment venues.
Master of Malt Trade has been a breakout success over the past 18 months, offering next day delivery and no minimum order commitment; it was a logical route to market for the launch of such an exciting, innovative brand.
The product is available now, exclusively through Master of Malt Trade. It’s quick and easy to set up an account. Customers can visit https://www.masterofmalt.com/trade/ today.
